A survey conducted by the UK based Good Spa guide has found that men prefer to undertake spa treatments with friends or loved ones than go it alone while women prefer solo treatments.
The survey, based on feedback from 530 respondents, studied the behaviour and opinions of spa-goers. The results show that nearly 60 percent of men want to spend time with someone they love and 41 percent of men prefer couples’ treatments to individual therapies. This compares to the 18 percent of women who prefer treatments with their partners in the same room.
Respondents answered 15 questions in total including “why do you go to a spa?” The highest ranking answer to this particular question for men and women, at 82 percent, was “to get some down time and unwind”. Eleven percent selected the answer “so I can look good”.
Ninety three percent of spa-goers feel the facilities are what make for a perfect spa day with 85 percent saying that good customer service is the second most important aspect of a spa. Being well looked after follows at 82 percent.
Poor customer service was the most selected answer to the question: “What ruins a spa day?” 89 percent of respondents said this was a problem. Noise levels were the second most likely factor to ruin a spa day, at 88 percent.
“Many spas are introducing quiet zones or signs. This is appreciated by customers and can help to tackle problematic noise levels,” says Daphne Metland, founder and managing director of the Good Spa Guide. “Anything to pull a customer back is a bonus and if quiet signs are needed then they should certainly be used.”
More than 66 percent of spa-goers are loyal to a favourite local spa but the survey showed that men and people under 40 are slightly less loyal than their demographic counterparts. A total of 70 percent of over-40s said they have a favourite spa near their home, compared to 56 percent of those under 40.
Massage was the respondents’ most favoured treatment, selected by 93 percent of people, while facials came second, at 65 percent. New and unusual treatments were also popular, winning approval from 50 percent of respondents.
Age also seemed to be a factor in terms of whether to spa with others or alone. Over-40s were more likely to take friends or spa alone, but those under 40 are much more likely to go to a spa as a couple.
Almost 100 percent of spa-goers want water facilities including pools, hydrotherapy areas and experience showers at their chosen wellbeing facility.
Source: Spa Opportunities.