I don’t know about you, but when it comes to most of us landing on a bad website we are pretty google search quick to click the close button or hit the back arrow to Google to search for a different business.
And in the competitive business world we live in, this can really impact your business negatively. Let’s take a look at why users leave a website.
IT SIMPLY DOES NOT MEET THEIR EXPECTATIONS
Client expectations are different for every industry, but l will throw it out there and say it’s safe to say that in the salon and spa industry a modern design would be key to keeping a client on the website.
After all, it is a very visual industry and fashion is constantly changing. Last year’s styles are well, last year’s.
If you have a dated-looking website, would that give the impression that your business is perhaps a bit outdated as well? Having a clean, fresh design will go a long way to keeping positive user engagement on your website.
MAKE IT CLEAR WHAT YOU DO
There is nothing more frustrating for potential clients than going to a website and having to guess what their core services are. Your website should really give an instant snapshot as to your area website of expertise. People just will not work these days to get the information, it is simply too easy to search for another business that easily conveys these details. Clean and simple is a great approach when designing your next website but make sure it is crystal clear as what you do.
Just imagine you are the client, what would you want to see and read instantly upon visiting your website?
Now sure you may have a contact tab, but so many people may just want to get your phone number so this should also be easily seen. We suggest having it in the menu bar at the top of the website. That way a client does not have to click everywhere and if they want, can simply call to find out the information they require. After all, some people would rather speak with a person than search your website for details about your business, so make sure to cater for them with this.
This is where you get the chance to separate your business from your competitors. How do you do this? If you have won awards for your business display them on the home page. For example: 2015 Award Winning Salon. Turn it into a nice icon. Credibility indicators are designed to create a sense of confidence in your service.
So what else can you use?
- Logos of products you use
- Celebrity endorsements
- Guarantee symbols
The key with this is to make sure they fit seamlessly into to your design; you don’t want them looking tacky as that can negatively impact the overall look and feel of your website.
This deserves a post in and of itself, but if your website is not responsive, you are massively damaging your business.
This is so frustrating for consumers; remember mobile users outweigh desktop activity online, that it is very important to make sure your website has a responsive design.
Now that you know some key factors as to why people may leave a website – do a critique of your current website to
see how it shapes up.
Article supplied by SpaFresh