Skin ageing is an unfortunate but continuous process. It is heavily determined by a combination of influences, including internal or intrinsic ageing, that cannot be altered. These include hormone status, environmental exposure (eg smoking, ultraviolet light exposure), diet and digestion.... for more on this article please see the Sept/Oct 2009 issue

Marketing to Men

There might be male-only salons in Sydney and New York. Sports stars and male music personalities might have their own skin care or perfume brands. The media might discuss the virtues of being a  “metro-sexual” male and skin care companies might produce men’s ranges. But the truth of the matter is that the average Kiwi male does not visit beauty salons.... for more on this article please see the July/August 2009 issue

Bread and Butter Skin Problems

Although every client is an individual and has unique needs, there are always common problems that they will bring to your salon. These are the “bread and butter” skin problems of any beauty therapy clinic. In this article I have chosen to cover four areas – the red stuff, the brown stuff, bumps and hair.... for more on this article please see the July/August 2009 issue

The Ouch Factor

American comedian Jerry Seinfeld once joked that the same women who pay to have hot wax put on their legs and the hair ripped out, will scream at the sight of a spider. The guys in the audience loved it. But, as any woman – and an increasing number of men - will tell you, getting rid of unwanted hair is no joke.... for more on this article please see the July/August 2009 issue

To succeed in sales you must sell success!

It is not a good idea to ‘try’ to sell beauty services and products, because if you do that you will put clients off and become depressed in the process…as you depart from your persona as a beauty professional, becoming an irritating ‘sales person’ instead. The path called ‘conventional selling’ is the worst way to produce sales, simply because it relies on ‘pushy techniques’ and not truth. A truthful way to create sales is to sell success to people, which is something your friends and relatives do to you from time to time.... for more on this article please see the May/June 2009 issue

Of myths and miracles

Exercise and fitness is an extremely important part of life which is often overlooked. Keeping active through structured physical activity is essential, to keep the body lean, youthful and in good health.... for more on this article please see the May/June 2009 issue